For Startups

Keep the site you vibe-coded from falling apart

AI made the first version cheap. Maintenance is where companies stall. Splitleaf is the tool that manages AI-built sites for the years that follow.

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Why startups use it

Own the editor while you still watch burn rate.

Non-engineer maintainable

Turn an AI-generated site into something a non-engineer can maintain.

Real design system

Keep a real design system so pages do not drift into one-off aesthetics.

No headless CMS project

Publish content without standing up a headless CMS project.

Bring your own host

Splitleaf never becomes your landlord. Use the host you already have.

The problem

Where startups lose momentum

The launch site has no second act

AI website tools ship beautiful first pages. Then someone needs a pricing update, a changelog post, or a new locale. Prompting every change burns tokens and context.

Engineering becomes the content bottleneck

Founders and marketers should not open a PR to fix a typo. Developers should not become unpaid CMS operators. Git-based tools help only if nobody has to learn Git.

Design language drifts under speed pressure

Utility CSS and AI make new pages easy. They also make every page slightly different. At company size, that looks like chaos, not velocity.

SaaS builders create a second lock-in

Moving into a hosted builder can feel faster. Then pricing changes, features vanish, and your content sits behind someone else's gate.

How it helps

One desktop app for design, content, and publish

Designer

Visual HTML/CSS editing with shared classes and components that hold the brand line.

Content

Collections, block editor, draft-to-published states — no CMS project needed.

Assets

Link the folders you already use for product shots and brand files. No upload ritual.

Git-backed. Not Git-exposed.

Every publish is a real commit and push. Users see a publish button and a friendly change list. The repo stays portable.

Agent when you want it

Bring your own model API key. Splitleaf does not tax your model usage as a rent layer. AI stays a feature inside a controlled workflow.

In practice

How a startup keeps velocity after launch

1

Open the site you already have

Import or scaffold a local site folder. Pages, components, styles, and content live on disk in formats you can read without Splitleaf.

2

Put recurring content in collections

Blog posts, changelog entries, docs pages, and help articles become structured items. Marketing edits fields. Engineering keeps the templates honest.

3

Protect the brand with classes and components

Ship fast, but edit inside the system. New pages inherit the language instead of inventing a parallel site.

4

Publish on your cadence

Connect GitHub and your host once. Then ship when the work is ready. Collaborative sync keeps teammates from overwriting each other without a Git seminar.

FAQ

Common questions from startups

We already have a host. Do we have to move?
No. Splitleaf does not host your site. Bring the static host you already use. Tokens stay under your account.
Do marketers need GitHub accounts?
No. People sign in to Splitleaf. GitHub access for publish is brokered through the app's GitHub App flow.
Is this only for Markdown blogs?
No. You get a visual designer for pages plus a CMS for structured content. Output is clean static HTML/CSS, not a framework lock-in.
How does this compare to "just ask an AI tool to edit it"?
Prompting is great for creation. It is a weak system of record for ongoing marketing work. Splitleaf keeps review, publish history, and design constraints in one place.
What does it cost while we are small?
$129 one-time per person who uses the desktop app. The first collaboration pair on a workspace's sites is included. Extra collaborators are metered. Site count is not a tier.

Ship the first version with AI. Manage the next hundred with ownership.

Use Splitleaf when the hard part is no longer generating the site. The hard part is living with it.

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